Kate-Book, the website for Kates, by Kates, and about Kates

Oh, how I love this Katy Perry ad for GHD‘s new blow dryer, shot by the amazing David LaChapelle. The image transforms Perry into a mermaid, complete with a sequined tail. While I do find the ad a touch confusing because Perry appears to be wearing a pinky-purple wig in it — and why would one need to wash and blowdry a wig? — I’m willing to overlook that logical flaw because of the gorgeousness of the image. (Another issue I’ll brush past: do mermaids need blowdryers if they live under the sea?) I also adore what Perry had to say to Marie Claire Australia about the pic: “It’s as if Lisa Frank had done ‘The Little Mermaid.’” Genius.