Kate Upton’s spot for Carl’s Jr. is super over-the-top

Wow, I feel kinda dirty after watching Kate Upton‘s newly released ad for burger chain Carl’s Jr. The spot, called “Drive-In,” shows Upton at a drive-in movie theater pulling a Southwest Patty Melt out of Carl’s Jr. bag — yes, directly, because apparently a wrapper would just take too long. She subsequently begins to sweat, strip off a high percentage of her clothes, and writhe in the backseat of her car as a fellow movie-goer gawks. In other words, it’s just like real life!

I guess I can’t be too shocked by the overt sexuality here, as the ad’s creative director boasted earlier this month that Upton was “the hottest girl we’ve ever worked with.” Still, this feels just a little over-the-top.

Note to Carl’s Jr. executives: if we have to go this super sexy burger-eating route, how about throwing a guy in the mix every now and then?

Second note: It’s really annoying to type the possessive of your brand name — Carl’s Jr.’s — so how about losing that apostrophe?

Check out a behind-the-scenes video after the jump.

In other very random Upton news, Kathy Ireland — who Forbes recently declared the world’s richest supermodel, worth $350 million, thanks to casting a wide net of counter-intuitive endorsement deals, from ceiling fans to mattresses — has some advice for the model-of-the-moment.

“An agenda is not a bad thing,” Ireland tells Upton. “So many young people say, ‘I’m just going to see what happens.’ It’s so much more powerful to make things happen and have a plan.”

She says, as if her plan were always to have her name on vinyl replacement windows.

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One thought on “Kate Upton’s spot for Carl’s Jr. is super over-the-top

  1. Barbara says:

    Totally inappropriate, it suggests sex and that isn’t what buying a hamburger is about.

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