Kate of the Week: Caitlin Abber, the marketing consultant and writer who is addicted to diners

Caitlin AbberThere are so many fascinating Kates out there. And every week, Kate-book.com is resolving to introduce you to a new one. This week, I would like you to meet Caitlin Abber, 28, of Brooklyn, NY. Without further ado, 13 questions with Caitlin.

What do you do for a living?
I am a marketing consultant and a writer. I work with brands to help grow their businesses and make them more popular on the Internet. As a writer, I am my own marketing manager – though the process is slightly different for a person than a company.

How did you get started doing PR?

I’ve always been a blogger, and about 6 years ago I was living in San Francisco and working  at a receptionist job that gave me ample time to write. A startup found my site, and asked me to help them out with content development and outreach. It was sort of like a pretty girl being discovered by a modeling scout at a pizza parlor – only I am way less leggy.

What’s something you wish people knew or understood better about what you do?

Right now my main focus is writing. There are a lot of critics and commenters out there who want to say that I don’t deserve to write because I don’t “have anything new to say.” One commenter even said, “Who names their kid Caitlin?!” – which is funny, because there are entire soccer teams in the Midwest with my name. I guess what I’d like people to understand about what I do is that I love it so much, very little is going to make me want to stop.

In an ideal world, where making a living weren’t an issue, what would you be doing?

I am a warm weather person. I am never happier than when I am in shorts and a tank top, on a roof somewhere with a cold beverage on hand. I reckon I would do that until I got bored, and then maybe go do that somewhere else. There are so many warm, lovely places in the world. It’s my goal to siesta in all of them.

Caitlin AbberWhat’s a band, television show, book, or movie that you hope Kate-book readers will go watch, listen to, or read RIGHT NOW?

Since I write primarily for the Internet, bloggers are sort of my wheelhouse. I’ve always been a fan of Emily Gould and I contribute to the site Thought Catalog, so I am just going to give a shout out to them. As far as books go, I recently finished Unorthodox by Deborah Feldman. I loved it because it took place in my area of Brooklyn, and I grew up half Jewish in a small town in Massachusetts with a big Hassidic population. You know how some entrepreneurs obsessively read books about their idols, like Steve Jobs and Donald Trump? I am like that with young female authors. We all measure success differently, I suppose.

What’s your favorite stop to make on a road trip?

The local diner. I hear Guy Fieri is a total jerk, but I love watching “Diners, Drive-Ins, and Dives” just because I like looking at food. I Google image search things I am craving and look at pictures of them until I lose interest. A greasy burger joint or pizza place in the middle of nowhere is a very special thing.

Who is your celebrity doppelganger?

I don’t really think I look like anyone in particular, which I guess is neither good nor bad.

What’s the first concert you ever went to?

When I was in grade school all of the girls in my class were going to the Kiss 108 concert (a total Massachusetts thing), and I was unpopular so they didn’t invite me. My dad decided to be a total hero and get me tickets and I went and chilled with him. I think Blues Traveler and Boys II Men played, which is awesome in retrospect. Thanks Dad!

If you were forced to get a tattoo right at this moment, what would you get?

I have four tattoos so far, and am fairly certain I will get more. But if someone forced me to make a decision right now? That’s easy, my cat Henry Littleboots wearing a fireman’s outfit (because he is a real lifesaver).

What’s your favorite thing about your name?

I’m a Caitlin, not a Kate (except to my family and hosts when I make a reservation at a restaurant). My favorite thing about my name is that I have made a rule about it – no one can call me Cait unless we are super close. When people start breaking this rule and I don’t mind it, I know they are part of my inner-circle. They have wormed their way in, and I have another cadet in my Cait Army.

Your least favorite thing about your name?

I’ve never met a 60-year-old Caitlin, so I am a little nervous about how this name will age.

Who is your favorite famous Kate?

There are so many of us, it is so hard to pick just one! I think I like Kate Moss, just because she is so pretty and yet, so imperfect. I like a Kate that doesn’t try to be all-cute about it.

Tell me about a Kate out there who you wish were a household name.

There are a bunch of Kate’s out there who are doing their own thing and making themselves household names, which is awesome. Even though we don’t have the most unique name, I think it is important for all of us to find a way to stand out. The name Kate (or Kathleen) comes from the idea of chastity, but I don’t think Kates should be chaste about anything. Put it all out there, that’s what I say!

Know a Kate, Caty, Katherine, or Catelynn who needs to be Kate of the Week? Awesome! Send me a tip at kate.torgovnick@gmail.com. I will be in touch with them soon.

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8 thoughts on “Kate of the Week: Caitlin Abber, the marketing consultant and writer who is addicted to diners

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